Ed Cross

Created art and helped with visual styles for Madden 16. Took the Madden Ultimate Team into an entirely different direction adding animation and added more punch to the tier system.

Support the marketing department with digital assets, interactive banner ads and ideation on how to move forward into HTML5 & CSS3. Assist the print and on-air graphics with brainstorming, production, logo creation, animation & development of new products.

Brainstroming per client on the best way to implement our interactive experiences. Designing user experiences from the ground up, helping our clients with their goals. I wireframed ideas until the experience was complete then designed all of the assets from scratch while keeping the clients brand and style guide in mind.